May 20, 2026
HIGH
Aggressive price increases and tier eliminations
Hootsuite eliminated its lower-cost tiers, effectively forcing existing SMB customers to either accept a 3-5x price jump or migrate.
Social Media Management · Risk Score 34 · Mixed Signals
Hootsuite Pricing & Billing History
Veteran social management tool with a long record of pricing complaints
What Hootsuite costs, how it compares to similar Social Media Management tools on price positioning, and every documented billing complaint that's shaped its reputation.
Current pricing
Hootsuite is one of the original social media management platforms, founded in 2008. Pricing starts at $99/month — recently raised from a much lower entry point.
Hootsuite has aged poorly. The complaint record is dominated by an aggressive series of price increases — including the recent elimination of the entry-level plan — and a cancellation flow that produces frequent BBB filings. The product itself works but the company's pricing trajectory has lost it most of the SMB market.
Pricing details are drawn from our editorial research and may change — always confirm current rates on hootsuite.com before buying.
How Hootsuite is priced relative to similar tools
This isn't a feature-by-feature price comparison — it's a positioning check against other Social Media Management tools we track, based on documented complaint volume and risk profile.
| Product | Risk Score | Billing complaints | Positioning note |
|---|---|---|---|
| Hootsuite (this product) | 34 · Mixed Signals | 1 | — |
| SocialBee | 7 · Clean Record | See pricing → | Lower overall risk profile — worth a look if pricing transparency matters to you Full comparison → |
| Publer | 7 · Clean Record | See pricing → | Lower overall risk profile — worth a look if pricing transparency matters to you Full comparison → |
| Buffer | 7 · Clean Record | See pricing → | Lower overall risk profile — worth a look if pricing transparency matters to you Full comparison → |
Documented pricing changes & billing history
Our AI scanner searches Reddit, Trustpilot, BBB, and news sources for fresh complaints from the past year, paraphrases what it finds, and adds anything new to this page. Takes up to 90 seconds.
All documented billing complaints
Every billing, hidden-fee, and pricing-related complaint we've recorded for Hootsuite — with sources.
Aggressive price increases and tier eliminations
Hootsuite eliminated its lower-cost tiers, effectively forcing existing SMB customers to either accept a 3-5x price jump or migrate.
A note on pricing data
We don't scrape live pricing pages — this page reflects documented pricing details from our editorial research and dated billing complaints from public sources. For current rates, always check the vendor's own pricing page.