Apollo.io Pricing & Billing History
Fast-growing sales intelligence and sequencing platform
What Apollo.io costs, how it compares to similar CRM & Sales Automation tools on price positioning, and every documented billing complaint that's shaped its reputation.
Current pricing
Apollo.io is a sales intelligence platform combining a B2B contact database with email sequencing and CRM features. Pricing starts at a free tier with paid plans from $49/month.
Apollo.io has grown rapidly and has a mixed-but-improving reputation. The contact data accuracy is competitive and the free tier is genuinely useful. Complaints concentrate on data accuracy for older records, cold outreach compliance questions about the contact database, and aggressive sales follow-up from Apollo's own sales team.
Pricing details are drawn from our editorial research and may change — always confirm current rates on www.apollo.io before buying.
How Apollo.io is priced relative to similar tools
This isn't a feature-by-feature price comparison — it's a positioning check against other CRM & Sales Automation tools we track, based on documented complaint volume and risk profile.
| Product | Risk Score | Billing complaints | Positioning note |
|---|---|---|---|
| Apollo.io (this product) | 19 · Mixed Signals | 0 | — |
| Close | 7 · Clean Record | See pricing → | Lower overall risk profile — worth a look if pricing transparency matters to you Full comparison → |
| Hunter.io | 7 · Clean Record | See pricing → | Lower overall risk profile — worth a look if pricing transparency matters to you Full comparison → |
| Copper | 7 · Clean Record | See pricing → | Lower overall risk profile — worth a look if pricing transparency matters to you Full comparison → |
Documented pricing changes & billing history
Our AI scanner searches Reddit, Trustpilot, BBB, and news sources for fresh complaints from the past year, paraphrases what it finds, and adds anything new to this page. Takes up to 90 seconds.
All documented billing complaints
Every billing, hidden-fee, and pricing-related complaint we've recorded for Apollo.io — with sources.
A note on pricing data
We don't scrape live pricing pages — this page reflects documented pricing details from our editorial research and dated billing complaints from public sources. For current rates, always check the vendor's own pricing page.