The original sales funnel builder, still aggressively marketed to course creators
TL;DR: ClickFunnels carries a Risk Score of 100/100 (Severe) based on 6 documented complaints from BBB filings, lawsuits, Trustpilot, and Reddit — the public record reflects a serious pattern of issues you should know about before buying.
ClickFunnels is a drag-and-drop funnel builder founded by Russell Brunson. Heavily marketed through info-product channels, it's been a fixture of the make-money-online ecosystem for nearly a decade. Pricing starts at $97/month and scales fast.
ClickFunnels has a long and well-documented history of billing complaints — the cancellation flow being the single most-cited friction point in BBB filings. The product itself works, but it's increasingly expensive for what you get, and the founder's high-pressure event-marketing playbook leaves a long tail of customers who feel they were sold on a lifestyle rather than a piece of software.
The GoHighLevel patent lawsuit and the broader competitive pressure suggest the company is in a more defensive posture than it appears from the outside. Worth knowing before you commit to an annual plan.
Each complaint type is weighted differently in the Risk Score. Billing and marketing deception weigh heaviest.
Complaints are sourced from public platforms spanning US, UK, and global consumers. Each report links back to its original source.
| Platform | Reports | Who's reporting |
|---|---|---|
| BBB | 2 | US consumers (Better Business Bureau) |
| News | 1 | Public media |
| Trustpilot | 1 | UK & global consumers |
| G2 | 1 | Global B2B buyers |
| Capterra | 1 | Global B2B buyers |
Documented pricing complaints, billing issues, and support failures — newest first.
Our AI scanner searches Reddit, Trustpilot, BBB, and news sources for fresh complaints from the past year, paraphrases what it finds, and adds anything new to this page. Takes up to 90 seconds.
The single most common BBB complaint against ClickFunnels: users go through the in-app cancellation flow, see a confirmation, then continue to get billed $97 or more monthly for as long as a year. Resolution typically requires multiple support emails and, in many cases, a bank dispute.
"Cancelled in May. Got billed in June, July, August, September. Support kept asking me to 'confirm my account' to the same email I'd been using to log in."
ClickFunnels has been embroiled in patent litigation with GoHighLevel over funnel-builder technology — a fight that hints at the competitive pressure the company is facing from cheaper, more flexible alternatives.
Funnel Hacking Live and the broader event ecosystem use classic high-pressure sales scripts — timer-driven offers, social proof manipulation, escalating bundle upsells. Many attendees describe walking away with multiple subscriptions they didn't intend to buy, and refunds for these upsells are notoriously difficult to obtain.
Despite BBB accreditation since 2018, the complaint record on the profile is heavy on billing-related disputes, many resolved only after BBB intervention — a sign that the company's first-line support workflow isn't catching these on its own.
Reviewers consistently describe the page builder as functional but visually behind tools that cost a fraction of the price. Templates skew toward the same long-scrolling sales letter aesthetic that has defined the platform for years.
Several reviewers note that getting timely, useful support requires upgrading to a higher plan — the lower tiers route through what amounts to a help-center bot and a long email queue.
We've documented 1 billing complaint against ClickFunnels — a signal worth weighing before committing to a paid plan. Its Risk Score of 100/100 puts it in the "Severe" band. See the full complaints breakdown → before deciding.
Cancellation difficulty is one of the top SaaS frustration patterns. Check the complaints page → — we tag cancel-related issues under "Billing" and "Contract Trap" categories. If none are documented yet, run a scan to surface what's currently out there.
Hidden-fee complaints fall under our "Billing Issue" category. We've documented 1 billing complaint for ClickFunnels so far. See all complaints → for the full picture.
We track other marketing funnels & landing pages tools and rank them by Risk Score. See our alternatives comparison → to find lower-risk options in the same category.
The highest-severity documented complaints involve billing problems. Read all 6 documented complaints on the complaints page →
Probably not in the strict legal sense — most SaaS products with bad reputations are real companies delivering a real (if disappointing) product. But "is it a scam" is the question people ask when they feel they were misled. Read our full scam analysis →
We weight each warning by severity (Low to Critical) and category, then aggregate. Lawsuits and misleading-marketing claims weigh heaviest. The current 100/100 score puts ClickFunnels in the "Severe" band. Full methodology →
Each warning is paraphrased from a public source — BBB filings, Trustpilot or G2 reviews, Reddit threads, Capterra ratings, court records, or news articles. The source URL is attached to every warning so you can verify it yourself. More on our methodology →
Sibling products in the same category, ranked by Risk Score (lowest first).
Veteran landing-page builder with a generally fair reputation
Landing-page platform priced at the high end of the category
Enterprise-focused landing-page platform with steep pricing
All-in-one marketing platform popular in the info-product crowd